Casavo is a next-generation digital real estate agency that leverages technology to simplify and expedite the process of buying and selling real estate. The primary goal is to maximize Casavo's online visibility, attract more potential clients, and organize relevant events to strengthen brand awareness.
Job Overview:
We are seeking a skilled and results-driven Growth Manager to lead and scale our customer acquisition efforts with a primary focus on paid traffic (Google Ads, Meta ads), while also exploring and optimizing alternative acquisition channels. This role will focus on driving efficient and scalable growth through a multi-channel approach, including CRM activity and SEO. The successful candidate will work cross-functionally with external partners (e.g., SEO freelancers) and internal teams to implement data-driven strategies that enhance acquisition volume, cost efficiency, and customer lifetime value.
Key Responsibilities:
Paid Traffic Strategy & Execution:
- Develop and execute high-performing paid traffic campaigns across key platforms such as Google Ads, Meta (Facebook, Instagram), and emerging channels.
- Manage campaign budgets, performance tracking, A/B testing, and optimization to maximize ROI and efficiency.Analyze performance data to identify areas for improvement, and scale campaigns with a focus on CAC.
- Continuously explore new paid channels such as YouTube, LinkedIn, programmatic, or other niche platforms to diversify traffic sources.
CRM & Retention Strategy:
- Own and manage CRM strategies (email, SMS, WhatsApp) to nurture leads and increase customer retention and lifetime value.
- Collaborate with the product and sales teams to implement effective lifecycle marketing campaigns.
SEO Strategy & Collaboration:
- Work closely with an SEO agency to define, implement, and scale organic search efforts.
- Ensure alignment between paid and organic strategies to maximize overall search visibility and keyword targeting.
- Oversee content creation, technical SEO recommendations, and performance tracking to improve organic traffic and conversion rates.
Performance Reporting & Insights:
- Create and present weekly, monthly, and quarterly performance reports to key stakeholders, highlighting campaign performance, insights, and recommendations for continuous improvement.
- Stay informed on industry trends, tools, and best practices to ensure ongoing optimization and competitive advantage.
Cross-Functional Collaboration:
- Collaborate closely with the product, design, and analytics teams to ensure campaigns are aligned with business objectives and brand messaging.
- Manage relationships with external agencies, freelancers, and vendors to ensure timely and effective execution of growth initiatives.
Qualifications & Skills:
- Bachelor’s degree in Marketing, Business, or a related field.
- 2-5 years of experience in a growth, performance marketing, or similar role, with proven success in managing paid traffic campaigns (Google, Meta, etc.).
- Strong proficiency with advertising platforms (Google Ads, Facebook Ads Manager), CRM systems, and SEO best practices.
- Hands-on experience in building and executing CRM strategies (email, SMS, lifecycle marketing).
- Analytical mindset with the ability to interpret data, extract insights, and make data-driven decisions.
- Experience working with analytics platforms (Google Analytics, Google Data Studio, etc.).
- Excellent communication and stakeholder management skills.
- Highly organized, with strong attention to detail and ability to manage multiple priorities.
- Prior experience working in fast-paced start-ups or growth-stage companies would be considered a plus.
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